Below is a copy of an email I sent to my email list. I had several people tell me “this should be your first blog post!” AND SO I MADE IT SO. Even though technically there were a couple of previous blog posts on here, they don’t really count.
this is something i’ve been thinking a lot about lately. i’ve had this feeling in my gut that i’m not reaching my full potential and this has made me do a lot of soul searching to figure out WHY.
i’ve been doing a lot of consuming trying to figure out my next steps. and by consuming i mean reading and listening to podcasts and reading some more. i’ve read 11 books in the last few weeks. i’ve read hundreds of articles and blog posts. i’ve listened to countless podcasts.
then i woke up today and got MAD at myself. i have been reading trying to find someone else to tell me my next steps. searching through someone else’s words to find out what will make me feel fulfilled.
i’m currently reading “big magic” by elizabeth gilbert and it is filled with inspiring tidbits but this part stood out to me:
“I also kept remembering what my mother always used to say: ‘Done is better than good.’
I also think my mother understood this radical notion – that mere completion is a rather honorable achievement in its own right. What’s more, it’s a rare one. Because the truth of the matter is, people don’t finish things! Look around you, the evidence is everywhere: People don’t finish. They begin ambitious projects with the best of intentions, but then they get stuck in a mire of insecurity and doubt and hairsplitting…and they stop.
So if you can just complete something – merely complete it! – you’re already miles ahead of the pack, right there. You may want your work to be perfect, in other words; I just want mine to be finished.”
I TOTALLY HAD AN AHA! MOMENT. you know, the thing oprah is always talking about. i need to stop dwelling on the steps and just start fucking DOING IT. because you learn more through action than anything else. and i’m not saying don’t read 11 books in 3 weeks. i love reading and reading a lot is one of the best habits you can have. it is just so easy to get caught up in consuming and not creating.
so i’m going to create. i’m launching my blog on monday. i have just decided this. i had no plan, no design team, no content calendar. so it might be messy, it might be imperfect, but i am still going to do it. i am going to dedicate myself to consistently updating my blog multiple times a week and instead of obsessing about what it will look like and what results i will get from it, i am just going to create and let it take a form as i go.
the problem with being a marketer at heart, which i am, is i am constantly thinking about metrics and ROI and “does this color psychologically appeal to my readers” and what sort of launch plan do i need to maximize a return. fuck that. fuck all of that. for now at least.
when i created my ebooks i knew if i made it too complicated i would give up and not do it. so i just found what was EASIEST. the site that made it easiest for me to upload and promote it and sell it. no launch plan, no website, nothing. and they have sold REALLY well. sometimes you just have to be resourceful and get things done with the skills you have. do some quick googling and see what makes sense to you and USE WHAT MAKES SENSE. you can learn as you go. and by you i also mean me because i am also learning as i go. i mean, who isn’t.
september is going to be a crazy month. october might be even crazier. but if i don’t launch now, then WHEN? when i’m ready? waiting until you’re “ready” is a recipe for failure, i can tell you that first hand. i’m launching now. when i’m busy. when the timing is imperfect. without a plan.
i have been trying to come up with a niche for my blog. will it be sports? business? marketing? social media? just personal stuff? i have been so overwhelmed by this it has taken all the action out of me. so i’m just going to post about everything for now. until it starts to take shape. maybe people will read it, maybe they won’t. but at least i’ll be doing it.
i know this is a really long email and if you’ve read up until this point I LOVE YOU and THANK YOU. i started this off as a journal entry to myself but i decided to send it to you because i thought it might help at least one of you do something you’ve been putting off.